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Michelle Metter

Michelle Metter

Partner and CEO, Fast Forward Events
United States

Michelle Metter is the Co-Founder and Partner of Fast Forward Events, creators of trade shows, conferences, immersive consumer events and content for the adult beverage industry. Fast Forward’s portfolio of shows provides end-to-end solutions for the wine, beer, and spirits industry through its productions of the SommCon Conference & Beverage Expo, The Tasting & Tap Room Expo, The Craft Beverage Expo & Distribution Conference, and the San Diego Bay Wine & Food Festival, recently awarded the #1 Wine Festival in the country by USA Today.

With over two decades of experience in for-profit and association event management and production, Michelle has established herself as a visionary leader with a passion for creating impactful experiences that shape industries.

Michelle actively serves the industry, holding positions on numerous boards, including SISO, IAEE, the San Diego Tourism Authority, the San Diego Events Coalition, and the Home of Guiding Hands Board of Governors. She holds a WSET 2 in Wine and Spirits.

Sessions

Testimonials

  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions