Michelle Metter is the Co-Founder and Partner of Fast Forward Events, creators of trade shows, conferences, immersive consumer events and content for the adult beverage industry. Fast Forward’s portfolio of shows provides end-to-end solutions for the wine, beer, and spirits industry through its productions of the SommCon Conference & Beverage Expo, The Tasting & Tap Room Expo, The Craft Beverage Expo & Distribution Conference, and the San Diego Bay Wine & Food Festival, recently awarded the #1 Wine Festival in the country by USA Today.

With over two decades of experience in for-profit and association event management and production, Michelle has established herself as a visionary leader with a passion for creating impactful experiences that shape industries.

Michelle actively serves the industry, holding positions on numerous boards, including SISO, IAEE, the San Diego Tourism Authority, the San Diego Events Coalition, and the Home of Guiding Hands Board of Governors. She holds a WSET 2 in Wine and Spirits.