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Jenn Heinold

Jenn Heinold

President, Taffy Event Strategies

Jenn joined Taffy Event Strategies, a full-service show management company in 2021 to manage day-to-day business operations, client relations and new business development for the growing company. In the past three years, Jenn has integrated new clients to the Taffy Events’ portfolio and has introduced new service offerings including strategic consulting and launch services. In April of 2024, Taffy Events announced the launch of their High-Performance Expo, a wholly-owned subsidiary producing events in the automotive aftermarket and performance racing markets.

Before joining Taffy Events, Jenn served as Senior Vice President of Events for Access Intelligence. There, Jenn oversaw AI’s aerospace, healthcare and energy portfolios, in addition to managing a centralized operations and logistics team that produced AI’s tradeshows and events. Jenn successfully grew her portfolio and career at Access Intelligence through organic growth of existing products, launches and acquisition of events. During her time at Access Intelligence, Jenn also nurtured and grew her team, producing many future leaders within the trade show industry.

Jenn started her career in trade shows at National Trade Productions. She is a member of the International Association of Exhibitions and Events (IAEE) and Society of Independent Show Organizers (SISO) and completed ABM’s Advanced B-to-B Leadership Program. Jenn regularly speaks at tradeshow industry events and has presented at ExpoExpo, SISO Executive Leadership Summit, Shepard Sandbox and ECEF. Jenn lives in North Cape May, NJ with her two big black dogs and when she’s not producing shows, she spends her time at the beach, gardening and fishing.   

Sessions

Testimonials

  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions