August 2025 |

SISO Leadership Conference 2024

SISO Summer Conference

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Intergenerational Exchange

Wednesday, August 14, 2024

10:45 AM - 11:15 AM

Room 113ABC - PCC

“Intergenerational Exchange—a quick-fire panel of industry customers and employees on how they make decisions to participate in our events and work in our industry.”

We hear a lot about generational differences in the workforce. We, as an industry, are struggling to figure out how to attract the younger generation (however you define it—under 40, under 35) to our events, both on the exhibitor and attendee sides.

We have put together a fun panel of some smart young people who exhibit and attend our shows. Clearly, this small group is not statistically relevant, but I can assure you that you will get some great insight from them. I also asked Megan Finnell from Freeman to share some statistically relevant insight from Freeman. The panel will weigh in on their agreement or disagreement with the broader research.

Moderator

Marie Browne, Group Vice President - RX

Megan Finnell, Senior Director, Strategy and Insights - Freeman

“Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
Tony Calanca, Executive Vice President, UBM
“Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
Don Pazour, CEO, Access Intelligence
“The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
David Adler, CEO & Founder, Bizbash Media
“Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
Tom Mitchell, President, Messe Dusseldorf North America
“As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
Howard Hauben, CEO, H2 Events
“The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
Joel A. Davis, Founder & CEO, JD Events
“SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
Dana Teague, Vice President, Informa Global Exhibitions
“Participating in SISO puts you on the leading edge of the events world.”
Charles McCurdy, CEO, Informa Global Exhibitions