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SISO Leadership Conference 2024

SISO Summer Conference

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Maximizing Sales Performance Utilizing Data

Thursday, August 15, 2024
Room 113ABC - PCC

Join us for an insightful panel discussion designed specifically for meeting and event professionals interested in enhancing their sales performance utilizing data. This session will bring together industry leaders to explore three critical areas: Sales Effectiveness, Talent Recruitment and Assessment, and Sales Disciplines. Moderated by Denise Medved, Chief Commercial Officer at Informa Markets, the panel will offer high-level insights into adopting a data-driven approach to sales management.

  • Sales Effectiveness: Matt Phillp will share strategies for optimizing sales processes and leveraging technology to drive efficiency and effectiveness.
  • Talent Recruitment and Assessment: This session will explore how to attract, assess, and retain top sales talent in a competitive market.
  • Sales Disciplines: Tom Myers, will share insights into the methodologies and disciplines that top-performing sales teams employ to consistently meet and exceed their targets.


What to Expect:

The session will be followed by two targeted breakout discussions, allowing attendees to delve deeper into topics relevant to their roles:

  1. Breakout for Event/Business Leaders: Focused on strategic insights and high-level management of sales functions.
  2. Breakout for Sales Professionals: Practical tips and hands-on strategies for those actively involved in day-to-day selling.

Don't miss this opportunity to gain valuable knowledge, network with your industry peers and learn practical tools to elevate your sales performance and drive success. 

 

Moderator
Denise Medved, Chief Commercial Officer - Informa Markets

Testimonials

  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions