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SISO Leadership Conference 2024

SISO Summer Conference

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Maximizing Impact: Harnessing Data and Insight to Fuel Creativity

Thursday, August 15, 2024
Room 113ABC - PCC

In today’s fast-paced event marketing world, achieving more with less is not only a goal for all organizations but also a necessity.  This session will talk about how to unlock the full potential of your campaigns through data-driven insights and creative ways to uncover new opportunities and inspire innovative strategies on your team. No matter the size of your marketing team, learning to be nimble, agile with data and creativity is proven to elevate your marketing efficiently and ingeniously!

But don’t just hear from our panel—participate in our roundtable, too, as we invite you into the conversations to share and learn with your peers about your recipes for success!

Testimonials

  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca, Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour, CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler, CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell, President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben, CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis, Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague, Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy, CEO, Informa Global Exhibitions