Navigating the Next 12-18 Months: How Macro Trends Will Shape the Immediate Future of Your Event
Wednesday, August 14, 2024
Room 113ABC - PCC
Join Ken Holsinger and Kimberly Hardcastle as they explore the powerful influence of macro trends on the events industry. Covering everything from evolving societal norms and consumer behaviors to the shifting economic landscape to political uncertainty, this session will provide valuable insights into how trends will impact attendee expectations, engagement strategies, exhibitor dynamics and more. You’ll walk away with actionable strategies to adapt and thrive in a rapidly changing event landscape and keep your event relevant in the short- and long-term.