August 2025 |

SISO Leadership Conference 2024

SISO Summer Conference

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Optimizing Communications Strategy

Wednesday, August 14, 2024

1:30 PM - 2:00 PM

Room 113ABC - PCC

Optimizing Communications Strategies is at the forefront of today's business landscape, and regardless of company size, no employee has ever chastised management for over-communicating. Casey Clemenza of Informa Markets and Beth Cowperthwaite of Emerald will share invaluable strategies for enhancing internal engagement by adopting the same principles used in customer communications. They will delve into the importance of transparency and the impact of over-communication, which, contrary to popular belief, is often welcomed by employees across all levels.

Casey and Beth will also discuss the benefits of utilizing new communication platforms to foster real-time interaction, community building, and connections within any organization, as well as how adopting new experiences can drive engagement and ensure every employee feels like part of the corporate narrative and culture.

Speakers

Casey Clemenza, VP, Corporate Communications - Informa Markets

Beth Cowperthwaite, SVP, Communications - Emerald

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Tony Calanca, Executive Vice President, UBM
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Don Pazour, CEO, Access Intelligence
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David Adler, CEO & Founder, Bizbash Media
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Tom Mitchell, President, Messe Dusseldorf North America
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Howard Hauben, CEO, H2 Events
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Joel A. Davis, Founder & CEO, JD Events
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Dana Teague, Vice President, Informa Global Exhibitions
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Charles McCurdy, CEO, Informa Global Exhibitions