SISO Marketing SIG presents Harnessing Influencer Marketing in Your Event Strategy

Rachel Stephan, CEO, Snöball

Rachel is an event marketing strategist, event tech startup founder, and industry speaker on event marketing and influencer marketing topics. When meeting planners and association professionals need to get more butts in seats, they call Rachel! She is a force to be reckoned with, whipping up creative solutions to event marketing challenges for 22+ years. Always looking for new ways to supercharge attendee acquisition, she used the experience from hundreds of campaigns to pioneer a new chapter in event marketing: the award-winning Snöball event marketing platform. The secret to her success is fueling clever, cutting-edge digital marketing tactics with the human-2-human values the events industry is based on.

Sara Sherman, Senior Content Creator for Clarion's Fire-Rescue Group

With nearly two decades of experience in the digital marketing industry, Sara Sherman excels in building and nurturing online relationships as the Senior Content Creator for Clarion's Fire-Rescue Group. Her creativity is evident in her innovative campaign ideas, which set high standards for repeatable processes and unique problem-solving. 

Sara’s strengths include crafting impactful campaigns, fostering strong connections with clients and partners, and staying ahead of trends in the ever-evolving digital landscape. She is adept at leveraging social media platforms to amplify brand messages and engage with target audiences. She is keen to identify and collaborate with influencers, ensuring that partnerships are authentic and mutually beneficial. 

Chloe Hyland, USA Marketing Director, Raccoon Media Group, Snowbound Expo, The Boston Run Show, The Boston Outdoor Expo and Abilities Expo

Bringing buyers and sellers together face-to-face in large scale events. Holding 8 years experience in the automotive and trade exhibition industries, I have covered international, UK events and experienced the challenge of COVID-19, launching digital resources to market. My experience covers building communities, broadcasting messages, delivering content marketing and routes to market with omni- channel marketing.

Eric Udler, Owner, All Show Services

Prior to launching his own shows, Eric was a sales executive with two of the world’s largest exhibitions and Tradeshow Week's Top 200 shows: the Consumer Electronics Shows (CES) and the National Association of Broadcasters (NAB).

Eric produces two (2) consumer pet shows a year in the following East Coast markets -- New York and Washington, DC. No other consumer pet events in the country deliver more affluent and eager-to-shop pet lovers."

Eric also produces the New Jersey Home & Garden Show, the largest and most established home show in New Jersey.  In July, his company acquired the Suburban Home Show, which takes place annually in Rockland County, NY. 

Eric and his wife reside in N. Bethesda, MD, and have two sons. On weekends, they can be found relaxing on the Potomac River in Harpers Ferry, WV.