Lindsay Merkle leads B2B marketing and client development efforts for the Manufacturer Solutions business at GoodRx, a key focus area for the company. As VP, Growth Marketing, she drives both internal teams and external partners in this rapidly growing business unit that connects leading pharmaceutical companies with healthcare providers and patients. Lindsay shapes the way GoodRx partners and clients learn about and engage GoodRx in the industry ecosystem. Her scope is broad, covering dense content work, bespoke invitational events and experiences, and everything in between. Prior to GoodRx, Lindsay spent two decades mastering the skills to build world-class brands – both in the agency world at J. Walter Thompson, Grey, and KBSP as a Group Client Services Director for top companies such as Adobe, HSBC and Vanguard; and later in-house in the premium audio industry at Beats by Dr. Dre, Bang & Olufsen and Sennheiser.