Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Specializing in event strategy, marketing, and attendee and exhibitor acquisition, mdg brings together researchers, strategists, digital specialists, engagement experts and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leaders Institute alumna, a columnist for PCMA’s Convene magazine, a presenter of industry seminars on strategic planning and, most importantly, an integral collaborator for several prominent event clients across the country.