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Edward Castillo

Edward Castillo

Founder, F.I.O. Agency
I create immersive, high-impact brand experiences that connect audiences with culture. At Figure It Out Agency, we specialize in experiential marketing campaigns, brand activations, and sponsorship integrations that bring brands closer to their communities. From music festivals to private events, my goal is to turn moments into movements that drive real consumer engagement.

Key Expertise & Achievements:
Brand Activations & Live Events

Executed multi-city brand activations at major festivals and cultural pop-ups.
Produced immersive experiences for brands like Electrolit, ensuring authentic audience engagement.
Experiential & Consumer Marketing

Developed strategic sponsorship integrations, driving engagement with millennial & Gen Z audiences.
Created interactive brand touchpoints, increasing engagement rates by 50 percent.
Cultural Strategy & Community-Driven Events

Designed high-impact experiences that authentically engage Latin, hip-hop, and indie communities.
Collaborated with venues, artists, and cultural leaders to merge music, lifestyle, and brand storytelling.
Strategic Partnerships & Business Development

Secured six-figure brand sponsorships, driving measurable consumer engagement.
Built a network of decision-makers across music, entertainment, and lifestyle industries.

Notable Activations & Events:
Electrolit x ACL Activation – Created a festival pop-up integrating influencer marketing and product sampling.
Soho House Music Industry Night – Produced a private industry event, connecting brands with entertainment leaders.

Let’s Connect: Always looking to partner with brands and agencies to craft authentic, culturally-driven brand experiences that leave a lasting impact.
Sessions